Digital Marketing

What is Digital Marketing?

What is Digital Marketing?

Setting up a website is not enough for a business to succeed. Marketing and business promotion is also important. Brands cant think about life without digital world. Specially with advent of Social media in last 10-15 years.

What is Digital Marketing?

Digital Marketing makes use of different types of technologies to promote your business.

Digital Marketing refers to online advertising using various digital channels. Such as social media platforms, websites, search engines, email and mobile applications.

Since target audience is on social media platforms it is beneficial for business to be there. Consumer gets opportunity to interact with brands and business. It’s more of a community building for business on social media channel.

Digital Marketing as a career choice

With growing focus on digital marketing, demand for digital marketing professionals is growing. Many businesses are willing to build captive digital agency, internal digital marketing team.

Although cost is high compared to outsourcing to pure digital agency. But, business have more control over captive digital agency.

Job seekers looking for a career opportunity in digital marketing must be tech savvy and social media aware. Get an online marketing training and work as intern with a digital marketing agency for exposure. Candidates can expect better starting package in digital marketing. Explore digital marketing courses in goa to enhance skill set.

One of the top advertising agencies in goa, Kickass Digital Marketing Goa offers on the job training in online marketing. Internship opportunity in goa for digital marketing is also available. Digital marketing internship in goa will retool candidates with required real life skills. People looking for jobs in goa should enquire to undertake online advertising courses in goa.

Few benefit of career in digital marketing:

  • Growing job opportunities
  • Flexibility
  • Fast Career Progression
  • Great Pay
  • Variety
  • Constant Learning opportunities
  • Remote Working
  • Demand to be creative

How to choose the best digital marketing course?

Online advertising is evolving as the tech world changes. Before choosing the online training institution, know what digital advertising is? Know about the tools and techniques used in online advertising.

Conduct a thorough check. Try talking to professionals. Read reviews and critics of the institution you are planning to pick to make a sound judgment.

Ranking of digital marketing training institute

An institute ranking higher in SERP can be trusted. So before finalizing any online marketing course, check its ranking online.


Prefer an institute with proven track record. A digital marketing agency offering training must have good online reputation.

You can look for testimonials, check by interacting with old students. Read reviews about the trainers and verify their credentials. Visit institutes social media pages to have social proof and know online reputation.

Look for infrastructure, facilities and fee structure as well.

Fee Structure:

There is always a budget or budget constraint. Hence check the fee structure of the institution to see if it fits your budget requirements, and then go for it.

Service under Digital Marketing in Goa

Search Engine Optimization (SEO)

SEO is a tool to optimize web pages to improve organic ranking in search results pages (SERP). On-Page SEO involves working on web page. With focus on H1, H2, H3 Meta title tags, Meta description, anchor text, internal links, backlinks, keyword density etc.

Whereas Off-Page SEO is about off the site activity to bring traffic to the On-Page SEO optimised web page.

Search Engine Marketing (SEM)

Search Engine Marketing is also known as Paid Search Marketing. SEM is a paid internet advertising to gain visibility on SERPs. Common terms associated with it are Pay Per Click ( PPC), Google AdWords, Conversion Rate Optimization (CRO), Click Thru Rate (CTR) etc.

Content Marketing

Content Marketing is considered as Backbone of online advertising.

Business must create SEO content around keywords their target audience uses in google. Focus should be on readability and engagement for the user apart from SEO for google.

Content discovery helps in attracting potential customer. Better engagement will help in conversion to sales.

Content Marketing is the best way of increasing traffic from the search engines

Social Media Marketing (SMM)

Social Media Marketing is an internet marketing tool which uses social media platforms. Brands create content to connect with their target audience and build a community. Social Media Management involves having online presence, brand awareness and brand promotion.

  • Facebook Marketing
  • YouTube Marketing
  • Instagram Marketing
  • Whatsapp Marketing ( in demand )
  • TikTok Marketing

Social Media Optimization (SMO)

SMO is an important factor in your internet search rankings. A process to improve brand awareness by using various social media platforms and communities to get viral publicity.

Pay-Per-Click Advertising (PPC)

Pay per Click is also known as Cost per Click. It is a paid form of marketing. In this you pay to the publisher for publishing your website content on their platforms. You get paid whenever your published content is clicked.

In a nutshell

Online advertising is providing an easy, fast and scalable option to business to reach to target audience. This demand for online advertising is providing lots of opportunity to those looking for jobs in goa.

Kyaraa Digital Marketing in Goa bridges this gap. Kyaraa Digital Marketing Company in Goa is one of the leading digital marketing agency in Goa. Known as best SEO company in Goa. The SEO Company assures online advertising solutions for their clients. Kickass offers social media marketing in goa for hotels, real estate companies and car rental companies in Goa.

Kyaraa Digital Marketing in Goa is your preferred digital marketing agency in Goa. Kyaraa Digital Agency Goa is a leading social media company Goa. Known for quality, efficacy and cost-effective digital marketing help for start-ups in goa.

Previous ArticleNext Article


Leave a Reply

Your email address will not be published. Required fields are marked *