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What Is Search Engine Optimization (SEO) And Why Is It Important?

What Is Search Engine Optimization SEO And Why Is It Important

What Is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a way to implement content optimization techniques to increase a web page’s  position on search engine results pages (SERPs) on search engines such as Google, Bing, or Yahoo. Developing an effective SEO strategy for your business can help draw organic consumer traffic to your website’s landing pages, improve leads and grow your sales thus revenue.

Here’s the beginners guide to SEO:

  • What is SEO?
  • Basics of Search Engine Optimization
  • Importance of SEO
  • The Need of Hiring the SEO Professional, Consultant or Agency
  • WhiteHat SEO vs BlackHat SEO
  • Google Ranks – The Ranking factors
  • On-page SEO (Search Engine Optimization)
  • Off-Page SEO (Search Engine Optimization)
  • Anchor Text

What is SEO?

SEO stands for Search Engine Optimization. SEO is a practice of increasing the quantity and quality of the traffic to your website. It gives an exposure to your brand via non-paid search engine results.

SEO understands of what people are searching online for the answers they are seeking and the words they are using. Knowing all the answers to these questions allows you to connect people those are seeking for all the solutions those are offered.

SEO actually means optimizing your web page for the search engine.

Basics of Search Engine Optimization (SEO)

Search Engine are the answer machines. Their work is to scour pieces of content and evaluate various factors for determining which content is likely to answer the search queries.

Search Engine perform this by discovering and cataloging the available content on the internet. The process is known as indexing and crawling and then ordering it by how well it matches the search queries in a process referred to as ranking.


Crawling means scanning the web page, its sections, keywords, hyperlinks, headings, content, images by various small bots. Data found on the internet is crawled.

The crawlers detect all the hypertext links on the internet those point the other sites.


After crawling, indexing takes place. It takes approximately 1 to 10 days for indexing the webpage.

Why Is It Important?

Majority of traffic to your site is driven by the search engine along with other paid advertisements, social media and the other online platforms.

Search Engine Optimization is an marketing channel those when set up properly can continue paying the dividends over time. If the content generated by you deserves good rank for proper keywords then your traffic can snowball over time.

Advertising requires continuous funding for sending traffic to your web page. Optimizing the site helps in delivering information for the search engine. Hence the content can be properly displayed and indexed within the search events.

Generating a mobile friendly content depends upon the keywords along with solving the problem the reader looking for. The mobile friendly SEO content focuses on shaping your content into a trim and a fresh product.

The Need of Hiring the SEO Professional, Consultant or Agency

Based on the bandwidth, your willingness to learn and the complexity of the site one can perform the basic SEO on your own.

Seeking some advice from the experts for SEO is the best choice. If you are looking advice from the experts then it is always important to know that different agencies and the consultant providing SEO services but vary widely in terms of and user experience and quality.

Having knowledge of how to choose a perfect SEO company saves your time and money but following incorrect SEO technique harms your site.

WhiteHat SEO vs BlackHat SEO

Whitehat SEO : It refers to the SEO techniques, best methods and the strategies those abide by the SEO rule as its primary focus is providing value to people.

The White hat SEO is a long term strategy for improving the user experience.

Blackhat SEOIt refers to all the techniques and strategies those attempt spamming the search engine. Blackhat SEO is a set of unethical methods for improving the website rank in the search engine results page.

Google Ranks – The Ranking factors

Google makes use of almost 200 ranking factors for the website. Only few of them help you in making the difference. The prime ranking factors those improve Google ranking for the visibility of your site are mentioned below:

  1. On-Page
  2. Web page
  3. Off-Page
  4. Domain

Each of this categories include the following sub category

On Page

  • Keyword in the title tag
  • Keyword in meta description tag
  • Keywords in content
  • Keyword in URL
  • Keyword in H1 tags
  • Keyword density
  • Keyword Prominence
  • Content length
  • Content updates
  • Plagiarism
  • Canonical tags
  • Outbound links
  • Internal links
  • Image optimization


  • Sitemap
  • Domain Trust
  • Mobile Optimized sites
  • Integration of Google Search Console


  • Linking Domain Age
  • Number of Linking Pages
  • Linking Pages Based on Domain Authority
  • Link Relevancy
  • Number of Do-Follow Links
  • Links Within the Content
  • Link Anchor
  • Linking from Homepage
  • Diversity in Link


  • Domain Registration Period
  • Domain History
  • TLD Extension Based on Countries

On-page SEO (Search Engine Optimization)

On-page SEO is a practice of optimizing the individual web pages for ranking higher and earning relevant traffic in the search engine.  The on-page SEO refers to HTML source code of the page and the content which can be optimized.

Off-Page SEO (Search Engine Optimization)

The Off page SEO refers to the techniques one can use in improving the position of the web-site in the events.  The Off-page SEO refers to all the activities performed in increasing the ranking of the page with the search engine.

Anchor Text

The visible characters and the words that the hyperlink displays when linking to another document or the location on the web page is known as anchor text. The search engine makes use of anchor text those determine the subject matter of the linked documents.

Kickass Digital Marketing Goa offer best SEO services in Goa. A digital marketing company in Goa with highest Google Reviews and Ranking, Kickass is leading SEO Company in Goa. With expertise in On-Page SEO and Off-page SEO, Kickass has optimized content to rank for over 2000 keywords for various clients.

Related Articles on SEO:

Search Engine Optimization (SEO) FAQs?

  • How Much Does It Cost?
  • How Long Does It Take?
  • Is Coding Experience Necessary?
  • How Do You Know How to Rank If Google Doesn’t Publish Its Algorithm?
  • How Do I Pick Good Keywords to Target?
  • How Do I Know If I’m “Keyword Stuffing”?
  • What Will Put Me on Google’s Blacklist?
  • Is Link Building Dangerous?
  • ( read Your Guide to link building for SEO in 2020 )
  • What Is Local SEO?
  • How Do I Know If It’s Worth It?
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