For businesses small or big size doesn’t matter, social media can help you build brand recognition, foster a community around your business, and grow your bottom line.
And with over 3 billion social media users as if now in 2020, there’s never been a better way to find and connect with your ideal audience.
Read our guide on social media marketing for small business to practically implement social media strategy for your brand. Once relevant social media channels are setup and a community around your brand starts building. It is imperative to get use the social media engagement to improve conversion which can happen only if audience visits website landing pages.
Lets get into tips on how to use social media marketing to boost website traffic.
How to Drive Website Traffic Through Social Media
Update your social medial channel with most authentic and upto date information
Post product/ service related content with CTA ( learn more, get to know more ) with link back to website
Post when your audience is active (different time on different days)
Make your content easy to share. If needed, offer incentive for sharing
Focus on sharing visual content ( use eye catching image/ infographics / gif/ video )
Engage with your audience. Have leading question where audience is forced to interact.
Optimize your calls-to-action ( get this offer now, know more, view this etc)
Test paid social advertising ( Google PPC traffic vs Facebook Paid marketing to drive website traffic, facebook is much cheaper )
Lets dive deep into each 8 tips on getting website traffic from social media.