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How To Make A Website Using WordPress Step by Step Guide

Here’s our step-by step guide to creating a successful business website.

A business website generally serves as a space to provide general information about your company or a direct platform for e-commerce. Regardless of whether you create a simple website that tells a little about your company or a more complex e-commerce site, the most important thing you must do is say, on the home page in plain terms, what your company does.

It’s no longer feasible to run a business, even a brick-and-mortar one, without a web presence. Consumers turn to the internet for everything from product research to location and operating hours. Having even a simple website that’s well-designed can give you an edge in your field, and if you have products to sell, your site can open up new markets and expand your business cheaply and easily.

Website design software has evolved so it’s easier to use now more than ever. You don’t need to know coding to develop an attractive and functional site. No matter what program you use, there are basic rules and tips that will give your website a professional look, make it easy to find, and show your company in the best light.

Here’s our step-by step guide to creating a successful business website.

A business website generally serves as a space to provide general information about your company or a direct platform for e-commerce. Regardless of whether you create a simple website that tells a little about your company or a more complex e-commerce site, the most important thing you must do is say, on the home page in plain terms, what your company does. Do not make customers root around to discover if your company can do what they need, warned Erin Pheil of website design company, Followbright.

“Think about your specific user experience, and the journey the user will go through as they navigate your site,” added Gabriel Shaoolian, CEO of website design and digital marketing agency Blue Fountain Media. “Whatever the fundamental goal of your website is or whatever the focus may be, users should be easily able to achieve it, and the goal itself should be reinforced as users navigate throughout your site.”

If you don’t plan to accept payments through your website, you won’t have as much work to do in setting it up. If you are a retailer or service provider and want to offer customers the option to pay online, you’ll need to use an external service to receive your payments, which will be discussed later in this article.

Your domain name is one of the most important features of your website. It’s the URL you’ll be sharing with your current and potential clients and promoting on social media. Therefore, you want it to be descriptive and easy to remember and type in. Try to keep it short, and steer clear of abbreviations, acronyms and numbers if possible, to avoid customer confusion.

Every website needs a “host,” a server where all of the data is stored for the public to access at all times. As a small business, hosting your own website is simply too large an expense, so you’ll need to select an external host.

Depending on your budget, you can follow two different routes. A shared web host, the least-expensive option, means you’ll share a server with other sites. Dedicated hosting costs significantly more, but it means that you get your own private server and won’t have to compete with other sites that could drag down your speed.

A good website is more than a static home page. You’ll want to create multiple pages dedicated to different aspects of your business, such as a detailed catalog of your products or services, or a blog section for company updates. As for your overall website, you want to be sure each page supports the primary goal of the website, has a clear purpose and includes a call to action (e.g., learn more, sign up, contact us or buy this).

 

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